The stunning and remarkable ‘Apricot’.
World’s biggest Mandevilla collection.
Brings you happiness.
User friendly for every consumer.
Could it be the sparkling sunshine, the occasional refreshing shower, the gentle breeze or the tender loving care that we devote to our cuttings? Whatever the reason, Sundaville Mandevilla (Dipladenia) will add summer to your garden, patio or balcony. And above all, it brings you happiness.
It goes without saying that Sundaville is a plant with beautiful flowers, and it’s a firm favorite with consumers because it flowers abundantly for so long and requires little care. But Sundaville is much, much more. As the name suggests, Sundaville conjures up that special summer feeling: happy, care-free, innocent times, enjoying hot days and sultry evenings in the garden or on the patio or balcony.
Sundaville Mandevilla (Dipladenia) is an uncomplicated, unassuming and undemanding plant that brings you summer every day. So, it’s not just a pretty face: Sundaville will make you smile. Maybe that’s why consumers love Sundaville so much. In any case, it’s why we, the Sundaville team, want to share the Sundaville experience with everyone. That’s why we say: Sundaville brings you happiness!
The introduction of the Sundaville Apricot, Beauty Soft Peach and Mini Scarlet prompted the marketing department of MNP flowers to make some changes and improvements to the Sundaville brand in order to incorporate modern standards of design and update its image. We have taken more appealing pictures of our plants, created a new logo, written new texts, developed new designs and, most importantly, introduced successful new Sundaville Mandevilla (Dipladenia) varieties.
These days consumers want more! They want a special design, more background information, more involvement with the product (customer experience) and, most importantly, they wish to create a sea of flowers in their own garden and own long lasting plants which offer excellent value for money. All these things add extra value to the plant (brand) and can be achieved through official branding.
MNP flowers (the Netherlands) introduces new plants and varieties from the Japanese breeder Suntory Flowers Ltd., among others, onto the European ornamental horticultural market. MNP flowers have several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. They are tested extensively at several testing locations. Next to that MNP flowers carries out market research for every variety, which is very important for “positioning” the product. They think about “product naming” and branding (logo, labels, pots, leaflets, website, etc.). Growers pay a licence fee for every Suntory Flowers Europe plant. MNP flowers recoups this licence fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.